About Us

JOEL CHAURAN began his affair with leather goods at a very early age. Growing up he was a “Barn Kid”, spending hours grooming and riding horses. He loved putting together pieces of broken leather creating bridles so he and his friends could go riding on the trail. Those days lead to a successful career in horse training winning several national and regional championships with many great horses and wonderful people.

After several years as professional horse trainer Joel returned to school and received a Bachelor of Fine Arts degree from the prestigious CCAC in San Francisco California specializing in Industrial Design. He then began his design career traveling the globe developing product for retailers including Williams Sonoma Group, Marshall Fields, Neiman Marcus,Target-Stores, World Market, Pier 1, and many more.

The power and precision of a show horse depends heavily on the quality and structure of properly fitting saddles and bridles. Joel designs each handbag and accessory with that same attention to detail.

OUR LUCKY HORSESHOE MEDALLION. Dating back to 959 A.D. horseshoes were considered lucky because they were made by blacksmiths who were believed to hold magical skills with iron - being able to withstand fire.  
A horseshoe placed upright over the door was their symbol to cast off evil and attract good luck and fortune.

PHOTOGRAPHER AMY BARNARD. Brings our vision to life capturing the spirit of Horse & Rider with their Bags & Bling. Her passion for creating compelling imagery that tells a unique story has been her lifelong commitment. With her unique perspective and discerning eye she brings something special to every photograph she takes whether editorial, commercial, or personal. Amy's work has been published in Architectural Digest, Milieu Magazine and Rizzoli Books.

A fellow equestrian and award winning dressage competitor bring a unique Perspective & Precision photographing URBAN-EQUESTRIAN.